Your Live Data
Revenue (YTD)
$2.38M
Active Customers
1,284
Monthly Traffic
48.6K
Gross Margin
68.3%
Revenue Trend
Monthly actual vs. target · Jan–Apr 2026
Traffic Sources
By acquisition channel
Customer Growth
New additions vs. churn · last 6 months
Feature Progress
MVP milestone tracker
Revenue & Sales
MRR, ARR, deal pipeline, and revenue segment breakdown
MRR
$198K
ARR
$2.38M
Avg. Deal Size
$3,820
Avg. Sales Cycle
18 days
Monthly Revenue vs. Target
Full-year view · Jan–Dec 2026
Revenue by Segment
Enterprise · Growth · Starter
Sales Pipeline
Active deal value by stage
Qualified Leads$840K
Proposal Sent$520K
Negotiation$310K
Closed Won (MTD)$198K
24%
Win Rate
$1.87M
Total Pipeline
62
Active Deals
Customers
Acquisition, retention, churn, and lifetime value analysis
Total Active
1,284
New This Month
142
Churn Rate
2.1%
Avg. LTV
$8,640
Customer Growth
New vs. churned · monthly
Retention Cohorts
30 / 60 / 90-day retention rates
Customer Segments
Distribution and revenue contribution by plan tier
| Segment | Customers | Avg. MRR / Customer | Retention | % of Revenue | NPS |
|---|---|---|---|---|---|
| Enterprise | 48 | $1,840 | 97.2% | 38% | 64 |
| Growth | 312 | $420 | 94.5% | 41% | 54 |
| Starter | 924 | $89 | 88.3% | 21% | 44 |
Marketing & Traffic
Website performance, lead generation, and conversion analytics
Monthly Visitors
48.6K
Leads Generated
824
Lead → Customer
17.2%
CAC
$284
Traffic Trend
Monthly site visitors · Jan–Apr 2026
Conversion Funnel
Visitor → Customer journey this month
Visitors
100%
Engaged
58%
Sign-Up
17%
Trial
10%
Customer
0.3%
$284
CAC
30.4×
LTV:CAC
17.2%
Lead Conv.
Traffic by Channel
Source attribution this month
Campaign Performance
Active campaigns · Q2 2026
| Campaign | Leads | Conv. Rate | CAC |
|---|---|---|---|
| Google Search | 312 | 18.4% | $241 |
| LinkedIn Ads | 186 | 14.2% | $380 |
| Content / SEO | 218 | 21.8% | $148 |
| Referral Program | 108 | 32.4% | $92 |
Operations
Cost structure, margins, efficiency metrics, and support performance
Gross Margin
68.3%
Operating Costs
$762K
Support Tickets
184
Avg. Resolution
4.2 hrs
Revenue vs. Costs
Monthly income vs. operating spend
Cost Breakdown
Operating expenses by category
Operational KPI Scorecard
Key efficiency metrics vs. targets
| Metric | Current | Target | Status | Trend |
|---|---|---|---|---|
| Gross Margin | 68.3% | 70.0% | On Track | ↑ +3.1pp |
| Support SLA Adherence | 91.4% | 95.0% | Below Target | ↑ +2.2pp improving |
| Infra Cost / Customer | $12.40 | $10.00 | Watch | ↓ −$1.20 vs last Q |
| Team Utilization | 82% | 80% | On Track | → Stable |
| NPS Score | 52 | 50 | On Track | ↑ +4 pts |
| Avg. Support Resolution | 4.2 hrs | 3.5 hrs | Watch | ↓ −1.8 hrs improving |
Feature Build Progress
MVP milestone tracker · Target launch June 30, 2026
Overall Completion
72%
Features Complete
8 / 14
Target Launch
Jun 30
All Features — Status
MVP feature list with completion %
Sprint Velocity
Story points completed per sprint
42
Avg. Velocity
3
Sprints Left
Jun 30
Go-Live
Status Breakdown
Features by current state
Active KPIs
12
Goals On Track
8
Goals At Risk
3
Avg. Progress
67%
Active Goals
Q2 2026 · 11 goals tracked across 5 categories
Financial
Reach $2.5M ARR
Annual Recurring Revenue target — $2.38M current
95%
Due Jun 30, 2026
Customer
Grow to 1,500 Active Customers
Currently 1,284 — need 216 more by EOQ
86%
Due Jun 30, 2026
Operational
Reduce Avg. Resolution Time to 3 hrs
Support ticket resolution — currently 4.2 hrs
58%
Due May 31, 2026
Financial
Achieve 70% Gross Margin
Currently 68.3% — 1.7pp to target
98%
Due Jun 30, 2026
Growth
Hit 60K Monthly Visitors
Currently 48.6K — 11.4K gap remaining
81%
Due Jun 30, 2026
Customer
Reduce Churn Rate Below 2.5%
Currently 3.8% — significantly above target
34%
Due May 31, 2026
Growth
Launch MVP Product by Jun 30
14 features tracked — 72% complete overall
72%
Due Jun 30, 2026
Goal Status
11 goals total · Q2 2026
On Track
8 (73%)
At Risk
2 (18%)
Behind
1 (9%)
KPI Scorecard
Current vs target · Q2 2026
| KPI | Current | Target | Trend |
|---|---|---|---|
MRR Financial |
$198K | $210K | ↑ +12% |
Active Customers Customer |
1,284 | 1,500 | ↑ +8% |
Gross Margin Financial |
68.3% | 70% | ↑ +3pp |
Churn Rate Customer |
3.8% | <2.5% | ↑ +0.3pp |
Monthly Traffic Growth |
48.6K | 60K | ↑ +15% |
Avg. Deal Size Financial |
$3,820 | $4,000 | ↑ +8% |
Resolution Time Ops |
4.2 hrs | 3 hrs | ↓ −0.2 hrs |
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